Bic Wite-out
The Problem?
People are often frustrated with the people they have to deal with on a daily basis and want to take out that frustration.
The challenge?
To make bic wite out as the main tool that helps them take the aggression out without saying or showing it on their face
Key Insight:
People often go overboard with their words when they are frustrated or tired and end up saying things that they would come to regret later.
Big Idea:
Let out your frustrations and still keep your journal tasteful.
Out-Of-Home
Social
Experiential
THE TEAM:
Art Director: Nipun Dawar
Copywriter: Kara Hodgert