Perdue Air Fryer Chicken Wings
The Problem?
In a world of endless food options, making dinner exciting can feel like a chore.
The challenge?
Finding a solution that’s quick, delicious, and worthy of modern-day convenience.
Key Insight:
Modern life moves fast, and so does our hunger. But even in our rush, we don’t want to sacrifice the comfort and satisfaction that come from a well-cooked meal.
Big Idea:
“We’re revolutionizing wings, from fire to fryer.”
Out-Of-Home
Social
Experiential
Perdue collaborates with Royal Ontario Museum to show the wing revolution in real time, where the families can come and experience how wings would have been cooked in different eras and how perdue has made cooking easy and accessible to all.
THE TEAM:
Art Director: Nipun Dawar
Copywriter: Kara Hodgert
Art Director: Lavanya Shyam
Account Manager: Akshay Kumar