SONY NOISE CANCELLING HEADPHONES
GET:
People who value peace and quiet in busy environments.
TO:
See Sony Headphones as a convenient way to immerse themselves in their headspace.
Key Insights:
Over 70% of urban professionals report that environmental noise negatively affects their productivity, focus, and mental well-being
With remote and hybrid work on the rise, 68% of professionals say they struggle to maintain focus at home due to household noises and distractions
BY:
Telling them that Sony headphones can calm the chaos.
Big Idea:
“Peace that tears through the chaos.”
Out-Of-Home
THE TEAM:
Art Director: Nipun Dawar
Art Director: Anurag Jamwal
Art Director: Sarah Murad
Account Manager: Akshay Kumar