Visa
The Problem?
When travelling abroad, Canadians use cash more often than they do at home.
The challenge?
To encourage travellers to use their Visa instead of cash when travelling outside Canada
Key Insight:
The Less You Carry, The More You Experience.
Modern travellers want to move freely without being weighed down, physically by luggage or mentally by financial worries.
Big Idea:
Pack Light. Pay Easy.
Out-Of-Home
Social
Visa Light Check is an interactive pop-up where travellers place their luggage on a sleek scanner for a playful "lightness rating" and personalized travel tips. Participants earn badges based on their score, and those who sign up for a Visa card unlock bonus perks. The fun, social-friendly experience reinforces Visa’s message: travel light, just tap and go.
Experiential - Visa light check
Visa X Google Maps
Visa and Google Maps launch "Light Mode," a smart travel filter that helps users move freely and spend wisely. Features include a Tap-to-Pay filter, No-Cash Zones, Visa Travel Tips, and a Live Trip Score that tracks how cashless your journey is. Features:
THE TEAM:
Art Director: Nipun Dawar
Art Director: Lavanya Shyam